Going Green with Typography
Did you know that the font you use can affect your carbon footprint? Seriously!
According to this article from the AP, the University of Wisconsin-Green Bay has switched from using Arial to Century Gothic in official campus emails. The reason? When printed, Century Gothic uses approximately 30% less ink than Arial. The university claims that printer ink costs $10,000 per gallon, so that kind of savings would be significant.
While I applaud attempts like these to “go green” — they are fairly minor and yet have a big impact — I think the larger issue here is that the font Arial is so ugly! A switch to Century Gothic is clearly in order, if only for aesthetic reasons! Of course, Helvetica would be even better, but we can’t all get what we want. 🙂