Going Green with Typography

Did you know that the font you use can affect your carbon footprint? Seriously!

According to this article from the AP, the University of Wisconsin-Green Bay has switched from using Arial to Century Gothic in official campus emails. The reason? When printed, Century Gothic uses approximately 30% less ink than Arial. The university claims that printer ink costs $10,000 per gallon, so that kind of savings would be significant.

While I applaud attempts like these to “go green” — they are fairly minor and yet have a big impact — I think the larger issue here is that the font Arial is so ugly! A switch to Century Gothic is clearly in order, if only for aesthetic reasons! Of course, Helvetica would be even better, but we can’t all get what we want.  🙂


Posted on 26/03/2010, in Just a funny. Bookmark the permalink. 1 Comment.

  1. Suzanne M-G

    hi, I’m back from giving a paper in San Diego. I’m a Times New Roman girl, myself. I agree. Arial is a butt-ugly type font.

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